I’m a creative strategist with a strong foundation in design, guided by the belief that visual work should be both compelling and purposeful. Great design doesn’t just look good, it connects ideas, communicates meaning, and helps people make sense of complexity.

For the past eight years, I’ve applied this approach at HanesBrands, supporting creative direction for the Maidenform brand. My work bridges cultural and trend insight, concept development, and cohesive visual systems that translate strategy into clear, emotionally resonant storytelling across product and marketing.

I bring a consulting mindset and an instinct for clarity. I’m drawn to complex, ambiguous problems and enjoy distilling them into focused insights and creative direction that teams can act on, aligning vision, execution, and intent.

My approach sits at the intersection of strategy, storytelling, and craft, helping brands express who they are and why they matter through thoughtful, cohesive visual experiences.